Billing Overview

Bullseye uses credit-based pricing. Each identified visitor consumes one credit. All plans include the core visitor identification feature, with additional capabilities available as you scale.

How Credits Work

• One credit per identification — When Bullseye identifies a visitor on your website, one credit is consumed

• Monthly allocation — Your plan includes a set number of credits per month

• Overage — If you exceed your monthly credits, additional identifications are billed at the overage rate for your plan

• Unused credits — Credits do not roll over to the next billing period

Plan Tiers

Plan	Monthly Price	Credits	Best For
Free Trial	Free	200 (one-time)	Trying Bullseye
Starter	$179	400	Seed-stage SaaS, micro-agencies
Growth	$399	1,000	Series-A GTM pods
Scale	$699	2,500	15-seat sales organizations
Expansion	$999	5,000	RevOps teams, large agencies
Enterprise	Custom	Custom	5,000+ credits per month

For a full comparison of plans, credits, overage rates, and features, see Plans & Credits.

Quick Links

Topic	Description
Plans & Credits	Full plan comparison, credit mechanics, annual pricing
Manage Your Subscription	Upgrading, downgrading, billing portal, cancellation
Organization Settings	Profile, domains, verified domains, general settings