Billing Overview
Bullseye uses credit-based pricing. Each identified visitor consumes one credit. All plans include the core visitor identification feature, with additional capabilities available as you scale.
How Credits Work
- One credit per identification - When Bullseye identifies a visitor on your website, one credit is consumed
- Monthly allocation - Your plan includes a set number of credits per month
- Overage - Optional and eligibility-based. By default, identification pauses when the allotment is used. See Plans & Credits.
- Unused credits - Credits do not roll over to the next billing period
- Features - Product features (CRM, webhooks, Account API, ICP, CSV, ads) are on every plan. Partner API, SSO, SLA, and dedicated onboarding are Enterprise only.
Plan Tiers
| Plan | Monthly Price | Credits | Seats | Best For |
|---|---|---|---|---|
| Free Trial | Free | 200 (one-time) | 3 | Trying Bullseye |
| Lite | $99 | ~200 | 2 | Solo founders |
| Starter | $179 | ~400 | 3 | Seed-stage SaaS, micro-agencies |
| Growth | $399 | ~1,000 | 5 | Series-A GTM pods |
| Scale | $699 | ~2,500 | 10 | Mid-market sales orgs |
| Expansion | $999 | ~5,000 | 20 | RevOps teams, large agencies |
| Enterprise | Custom | 5,000+ | Unlimited | Embed / Partner API, SSO, SLA |
For a full comparison of plans, credits, overage rates, and features, see Plans & Credits.
Quick Links
| Topic | Description |
|---|---|
| Plans & Credits | Full plan comparison, credit mechanics, annual pricing |
| Manage Your Subscription | Upgrading, downgrading, billing portal, cancellation |
| Organization Settings | Profile, domains, verified domains, general settings |