# Billing Overview

Bullseye uses credit-based pricing. Each identified visitor consumes one credit. All plans include the core visitor identification feature, with additional capabilities available as you scale.

## How Credits Work

* **One credit per identification** — When Bullseye identifies a visitor on your website, one credit is consumed
* **Monthly allocation** — Your plan includes a set number of credits per month
* **Overage** — If you exceed your monthly credits, additional identifications are billed at the overage rate for your plan
* **Unused credits** — Credits do not roll over to the next billing period

## Plan Tiers

| Plan       | Monthly Price | Credits        | Best For                        |
| ---------- | ------------- | -------------- | ------------------------------- |
| Free Trial | Free          | 200 (one-time) | Trying Bullseye                 |
| Starter    | $179          | 400            | Seed-stage SaaS, micro-agencies |
| Growth     | $399          | 1,000          | Series-A GTM pods               |
| Scale      | $699          | 2,500          | 15-seat sales organizations     |
| Expansion  | $999          | 5,000          | RevOps teams, large agencies    |
| Enterprise | Custom        | Custom         | 5,000+ credits per month        |

For a full comparison of plans, credits, overage rates, and features, see [Plans & Credits](/billing/plans-and-credits.md).

## Quick Links

| Topic                                                       | Description                                            |
| ----------------------------------------------------------- | ------------------------------------------------------ |
| [Plans & Credits](/billing/plans-and-credits.md)            | Full plan comparison, credit mechanics, annual pricing |
| [Manage Your Subscription](/billing/manage-subscription.md) | Upgrading, downgrading, billing portal, cancellation   |
| [Organization Settings](/billing/organization-settings.md)  | Profile, domains, verified domains, general settings   |


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