Overview

Welcome to Bullseye. This guide walks you through setting up person-level visitor identification on your website in four steps. You can be up and running in under 15 minutes.

Overview

Bullseye identifies the individual people visiting your website in real time — not just anonymous companies. Once configured, you'll see names, job titles, companies, and contact information for visitors who match your Ideal Customer Profile.

The Four Steps

Step	What You'll Do	Time
1. Create Your Organization	Sign up, add your organization name and website domain	2 min
2. Install the Tracking Pixel	Add a lightweight JavaScript snippet to your site	5 min
3. Configure Your ICP	Define your Ideal Customer Profile to score and filter visitors	5 min
4. Verify Installation	Confirm the pixel works and view your first identified visitors	3 min

What Happens Next

After you complete these steps:

• Visitors are identified in real time — Bullseye's AI-driven matching engine identifies individual contacts within seconds

• Leads are scored automatically — Visitors are evaluated against your ICP and persona filters

• Your team can take action — View profiles, export to CSV, sync to your CRM, or receive webhook notifications

Need Help?

• Help Center: https://docs.bullseye.so

• Support: [email protected]