Integrations Overview

Bullseye connects with your existing sales and marketing tools so you can act on identified visitors without leaving your workflow. Sync contacts to your CRM, build ad audiences from visitor data, or receive real-time notifications via webhooks.

Available Integrations

Integration	Plan Required	Description
HubSpot	Growth and above	Sync identified visitors and companies directly into HubSpot CRM
Salesforce	Scale and above	Push visitor identification data into Salesforce for pipeline enrichment
Google Ads	All plans	Build audiences from identified visitors for retargeting campaigns
Meta Ads	All plans	Sync visitor audiences to Facebook and Instagram for ad targeting
Webhooks	Scale and above	Real-time event-driven notifications to any system via HTTP POST

Choosing an Integration

• CRM sync (HubSpot or Salesforce) — Automatically create or update contacts and companies when visitors are identified. Choose based on your CRM and plan tier.

• Ad platforms (Google Ads or Meta Ads) — Build audiences from identified visitors for retargeting and lookalike campaigns. Both platforms support audience synchronization.

• Webhooks — Integrate with any system that can receive HTTP POST requests. Use webhooks for custom workflows, internal tools, or integrations not listed above.

Getting Started

1. Ensure your plan includes the integration you need (see the table above)

2. Navigate to Settings > Integrations in the Bullseye dashboard

3. Select the integration and follow the setup guide for that platform

For detailed setup instructions, field mapping, and configuration options, see the individual integration guides linked above.