Integrations Overview
Bullseye connects with your existing sales and marketing tools so you can act on identified visitors without leaving your workflow. Sync contacts to your CRM, build ad audiences from visitor data, or receive real-time notifications via webhooks.
Available Integrations
| Integration | Plan Required | Description |
|---|---|---|
| HubSpot | All plans | Sync identified visitors and companies directly into HubSpot CRM |
| Salesforce | All plans | Push visitor identification data into Salesforce for pipeline enrichment |
| Google Ads | All plans | Auto-sync List audiences to Google Ads Customer Match |
| Meta Ads | All plans | Auto-sync List audiences to Facebook and Instagram Custom Audiences |
| ChatGPT App | Paid plans | Ask ChatGPT about identified visitors, companies and traffic (read-only plugin) |
| ChatGPT Ads | All plans | Export hashed email CSV → upload in ChatGPT Ads Manager |
| Webhooks | All plans | Real-time event-driven notifications to any system via HTTP POST |
Whitelabel / Partner API (embed in your product) is Enterprise only. That is separate from organization webhooks and the Account API.
Choosing an Integration
- CRM sync (HubSpot or Salesforce) - Automatically create or update contacts and companies when visitors are identified. Available on every plan.
- Ad platforms (Google Ads or Meta Ads) - Auto-sync List audiences for retargeting and lookalike campaigns.
- ChatGPT App - Ask questions about your visitors in ChatGPT. Open Plugins, search Bullseye, Connect. Read-only, one organization per connection.
- ChatGPT Ads - Export a hashed
email_sha256file from a List and upload it in ChatGPT Ads Manager (no OAuth auto-sync yet). - Webhooks - Integrate with any system that can receive HTTP POST requests. Use webhooks for custom workflows, internal tools, or integrations not listed above.
Getting Started
- Connect the integration from Settings > Integrations (CRM, ads, and webhooks are on every plan)
- Navigate to Integrations → Ad Targeting (ads) or the relevant CRM / webhook settings in the Bullseye dashboard
- Select the integration and follow the setup guide for that platform
For detailed setup instructions, field mapping, and configuration options, see the individual integration guides linked above.