Partner Program Overview

Bullseye offers a whitelabel partner program for agencies and resellers who want to offer person-level visitor identification to their clients under their own brand. Partners interact with Bullseye entirely through the Partner API — no UI dependency — and can manage multiple client organizations programmatically.

Who It's For

• Agencies — Offer visitor identification as a service to your clients with your branding and domain

• Resellers — White-label Bullseye and manage a portfolio of client organizations from a single account

• Platform providers — Integrate visitor identification into your own product or platform

Key Capabilities

Capability	Description
Sub-organization management	Create and manage client organizations programmatically via the Partner API
Custom branding	Apply your own logo, colors, and company name across the platform and tracking pixel
Custom domains	Serve the tracking pixel and dashboard from your own domain
Credit pool management	Allocate credits across client organizations from a shared pool
Billing control	Manage billing centrally (credit pool), externally, or per-usage
API-first	Full programmatic control via the Partner API; no UI dependency

Benefits

• Brand consistency — Your clients see your logo, colors, and domain, not Bullseye's

• Centralized control — Manage all client organizations from one partner account

• Flexible billing — Choose credit pool, external billing, or usage-based models

• Scalable operations — Automate onboarding, provisioning, and management via the API

• Real-time data — Webhooks deliver identification events as they happen

Partner API

The Partner API is the primary interface for all partner operations. All endpoints require authentication via the X-Partner-API-Key header.

Setting	Value
Base URL	https://api.app.bullseye.so/api/v1
Authentication	X-Partner-API-Key header
Rate limit	1,000 requests per minute

For full endpoint documentation, request/response schemas, and examples, see the Partner API Reference.

Quick Links

Topic	Description
Getting Started	Apply, onboard, obtain API keys, and create your first sub-organization
Sub-Organizations	Create, manage, and configure client organizations
Credit Management	Credit pool, billing modes, and usage monitoring
Custom Branding	Logo, colors, and company name configuration
Custom Domains	DNS verification and script serving from your domain
Partner Analytics	Aggregate metrics across all sub-organizations