Partner Program Overview
Bullseye offers a whitelabel partner program for agencies and resellers who want to offer person-level visitor identification to their clients under their own brand. Partners interact with Bullseye entirely through the Partner API - no UI dependency - and can manage multiple client organizations programmatically.
Who It’s For
- Agencies - Offer visitor identification as a service to your clients with your branding and domain
- Resellers - White-label Bullseye and manage a portfolio of client organizations from a single account
- Platform providers - Integrate visitor identification into your own product or platform
Key Capabilities
| Capability | Description |
|---|---|
| Sub-organization management | Create and manage client organizations programmatically via the Partner API |
| Custom branding | Apply your own logo, colors, and company name across the platform and tracking pixel |
| Custom domains | Serve the tracking pixel and dashboard from your own domain |
| Credit pool management | Allocate credits across client organizations from a shared pool |
| Billing control | Manage billing centrally (credit pool), externally, or per-usage |
| API-first | Full programmatic control via the Partner API; no UI dependency |
Benefits
- Brand consistency - Your clients see your logo, colors, and domain, not Bullseye’s
- Centralized control - Manage all client organizations from one partner account
- Flexible billing - Choose credit pool, external billing, or usage-based models
- Scalable operations - Automate onboarding, provisioning, and management via the API
- Real-time data - Webhooks deliver identification events as they happen
Partner API
The Partner API is the primary interface for all partner operations. All endpoints require authentication via the X-Partner-API-Key header.
| Setting | Value |
|---|---|
| Base URL | https://api.app.bullseye.so/api/v1 |
| Authentication | X-Partner-API-Key header |
| Rate limit | 1,000 requests per minute |
For full endpoint documentation, request/response schemas, and examples, see the Partner API Reference.
Quick Links
| Topic | Description |
|---|---|
| Getting Started | Apply, onboard, obtain API keys, and create your first sub-organization |
| Sub-Organizations | Create, manage, and configure client organizations |
| Credit Management | Credit pool, billing modes, and usage monitoring |
| Custom Branding | Logo, colors, and company name configuration |
| Custom Domains | DNS verification and script serving from your domain |
| Partner Analytics | Aggregate metrics across all sub-organizations |