# Partner Program Overview

Bullseye offers a whitelabel partner program for agencies and resellers who want to offer person-level visitor identification to their clients under their own brand. Partners interact with Bullseye entirely through the Partner API — no UI dependency — and can manage multiple client organizations programmatically.

## Who It's For

* **Agencies** — Offer visitor identification as a service to your clients with your branding and domain
* **Resellers** — White-label Bullseye and manage a portfolio of client organizations from a single account
* **Platform providers** — Integrate visitor identification into your own product or platform

## Key Capabilities

| Capability                                                           | Description                                                                          |
| -------------------------------------------------------------------- | ------------------------------------------------------------------------------------ |
| [Sub-organization management](/partner-program/sub-organizations.md) | Create and manage client organizations programmatically via the Partner API          |
| [Custom branding](/partner-program/branding.md)                      | Apply your own logo, colors, and company name across the platform and tracking pixel |
| [Custom domains](/partner-program/custom-domains.md)                 | Serve the tracking pixel and dashboard from your own domain                          |
| [Credit pool management](/partner-program/credit-management.md)      | Allocate credits across client organizations from a shared pool                      |
| [Billing control](/partner-program/credit-management.md)             | Manage billing centrally (credit pool), externally, or per-usage                     |
| [API-first](/partner-program/getting-started.md)                     | Full programmatic control via the Partner API; no UI dependency                      |

## Benefits

* **Brand consistency** — Your clients see your logo, colors, and domain, not Bullseye's
* **Centralized control** — Manage all client organizations from one partner account
* **Flexible billing** — Choose credit pool, external billing, or usage-based models
* **Scalable operations** — Automate onboarding, provisioning, and management via the API
* **Real-time data** — Webhooks deliver identification events as they happen

## Partner API

The Partner API is the primary interface for all partner operations. All endpoints require authentication via the `X-Partner-API-Key` header.

| Setting        | Value                                |
| -------------- | ------------------------------------ |
| Base URL       | `https://api.app.bullseye.so/api/v1` |
| Authentication | `X-Partner-API-Key` header           |
| Rate limit     | 1,000 requests per minute            |

For full endpoint documentation, request/response schemas, and examples, see the [Partner API Reference](/partner-api/partner-api.md).

## Quick Links

| Topic                                                      | Description                                                             |
| ---------------------------------------------------------- | ----------------------------------------------------------------------- |
| [Getting Started](/partner-program/getting-started.md)     | Apply, onboard, obtain API keys, and create your first sub-organization |
| [Sub-Organizations](/partner-program/sub-organizations.md) | Create, manage, and configure client organizations                      |
| [Credit Management](/partner-program/credit-management.md) | Credit pool, billing modes, and usage monitoring                        |
| [Custom Branding](/partner-program/branding.md)            | Logo, colors, and company name configuration                            |
| [Custom Domains](/partner-program/custom-domains.md)       | DNS verification and script serving from your domain                    |
| [Partner Analytics](/partner-program/analytics.md)         | Aggregate metrics across all sub-organizations                          |


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