# Welcome

Welcome to the official Bullseye documentation. Bullseye is a person-level website visitor identification platform that reveals the individual contacts visiting your website — not just anonymous companies.

## What is Bullseye?

Bullseye identifies the individual people visiting your website in real time. Unlike traditional IP-based visitor identification tools that only tell you which company visited, Bullseye reveals the actual person — including their name, email, job title, company, and LinkedIn profile.

This means your sales team can reach out to real prospects who have already shown intent by visiting your site, rather than guessing which person at a company might be interested.

## How It Works

1. **Install the tracking pixel** — Add a lightweight JavaScript snippet to your website. It takes less than 5 minutes.
2. **Visitors are identified** — Bullseye's AI-driven matching engine identifies the individual contact using multiple enrichment sources.
3. **Leads are filtered and routed** — Identified visitors are scored against your Ideal Customer Profile (ICP) and persona filters, then routed to the appropriate sales rep.
4. **Your team takes action** — View visitor profiles with full pageview history, export to CSV, sync to your CRM, or receive real-time webhook notifications.

## Quick Links

| Resource                                                                    | Description                                             |
| --------------------------------------------------------------------------- | ------------------------------------------------------- |
| [Getting Started](https://docs.bullseye.so/getting-started/getting-started) | Set up your organization and start identifying visitors |
| [Platform Guide](https://docs.bullseye.so/platform/platform)                | Learn about all platform features                       |
| [Integrations](https://docs.bullseye.so/integrations/integrations)          | Connect Bullseye to your CRM and ad platforms           |
| [API Reference](https://docs.bullseye.so/api-reference/api-reference)       | REST API documentation for developers                   |
| [Partner Program](https://docs.bullseye.so/partner-program/partner-program) | Whitelabel partner program for agencies and resellers   |
| [Partner API](https://docs.bullseye.so/partner-api/partner-api)             | API reference for whitelabel partners                   |

## What Makes Bullseye Different

* **Person-level identification** — Most visitor identification tools only resolve to the company level using reverse IP lookup. Bullseye identifies the individual person.
* **AI-driven matching** — Multiple enrichment sources and AI algorithms ensure high accuracy in matching visitors to contact profiles.
* **ICP and persona filtering** — Built-in Ideal Customer Profile scoring means your team focuses on the visitors that matter most.
* **Real-time processing** — Visitor data is identified and available within seconds, not hours.
* **Compliance-first** — GDPR and CCPA compliant, processing only U.S. web traffic with full respect for opt-in permissions.

## Links

* **Website:** <https://bullseye.so>
* **App:** <https://app.bullseye.so>
* **Help Center:** <https://help.bullseye.so>
* **Support:** <support@bullseye.so>