HubSpot
Sync identified visitors and companies directly into HubSpot CRM. When Bullseye identifies a visitor on your website, their contact and company data can be automatically created or updated in HubSpot.
Plan Requirement
HubSpot integration is available on Growth plans and above. If you're on Starter or Free Trial, upgrade to Growth to enable HubSpot sync.
Overview
Automatically create or update contacts in HubSpot when visitors are identified
Sync company data and visitor activity
Map Bullseye fields to HubSpot properties
Setup Steps
Log in to the Bullseye dashboard and navigate to Settings > Integrations
Click Connect HubSpot
Authorize Bullseye to access your HubSpot account when prompted
Select the HubSpot portal (account) you want to connect
Configure field mapping (see below)
Save and enable the integration
Field Mapping
Bullseye maps visitor and company data to HubSpot properties. You can customize which Bullseye fields map to which HubSpot properties.
email
First name
firstname
Last name
lastname
Job title
jobtitle
Company name
company (or Company record)
LinkedIn URL
Custom property or hs_linkedinid
Location
address or custom property
Additional fields such as industry, employee count, and pageview history can be mapped to custom HubSpot properties. Configure mappings in the integration settings after connecting.
Sync Behavior
Contact Creation and Updates
New visitors — When Bullseye identifies a visitor not yet in HubSpot, a new contact is created with the visitor's email, name, job title, and other mapped fields
Existing contacts — When the visitor matches an existing HubSpot contact (by email), Bullseye updates the contact with the latest visitor and company data
Company association — Contacts are associated with their company. If the company does not exist in HubSpot, it is created and linked to the contact
What Gets Synced
Visitor profile data (email, name, job title, LinkedIn, location)
Company data (name, industry, employee count, location)
Visitor activity (pages visited, landing page, referrer, UTM parameters) — synced to activity or custom properties as configured
Sync Timing
Sync occurs shortly after a visitor is identified. Updates are sent to HubSpot in near real time so your sales team sees new leads as they arrive.
Disconnecting
To disconnect HubSpot:
Go to Settings > Integrations
Find HubSpot and click Disconnect
Confirm the action
Disconnecting stops all sync activity. Existing contacts and companies in HubSpot are not modified or removed.
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