Pageview History
Bullseye tracks the complete browsing journey for every identified visitor. This pageview history shows what pages they viewed, when, and how they arrived - giving you clear intent signals for sales and marketing.
What Is Captured
For each session, Bullseye records:
| Data Point | Description |
|---|---|
| Landing page | First page the visitor saw in the session |
| Entry page | Page where the session started |
| Pages visited | Every page viewed during the session, in order |
| Exit page | Last page before leaving |
| Session timestamps | Start and end time of the session |
| Referrer | URL or source that brought the visitor to your site |
| UTM parameters | source, medium, campaign, term, content (when present) |
| Device type | Desktop, mobile, or tablet |
| Geographic location | Country, region, city |
Where to View It
Pageview history appears on each Visitor Profile as a chronological timeline. You can see:
- Which pages the visitor viewed
- The order of page views
- When each view occurred
- Session boundaries (when one session ended and another began)
How to Use It
- Intent signals - Visitors who hit pricing, features, or case studies often show stronger buying intent
- Personalization - Reference specific pages in outreach (“I noticed you were looking at our integration options”)
- Lead scoring - Combine pageview depth and recency with ICP fit for prioritization
- Content insights - Identify which pages attract and engage your best prospects
Session Boundaries
A session typically represents a continuous period of activity. When a visitor is inactive for a defined period or closes the browser, a new session begins on their next visit. Session boundaries help you distinguish between single, deep dives and multiple return visits.