Google Ads

Connect your Google Ads account to build audiences from identified visitors. Use Bullseye's visitor data to target high-intent prospects with personalized ad campaigns and retarget visitors based on ICP scores.

Plan Requirement

Google Ads integration is available on all plans, including Free Trial.

Overview

• Automatically sync visitor audiences to Google Ads

• Target identified visitors with personalized ad campaigns

• Retarget high-intent visitors based on ICP scores

Setup Steps

1. Log in to the Bullseye dashboard and navigate to Settings > Integrations

2. Click Connect Google Ads

3. Sign in to your Google account and authorize Bullseye to access your Google Ads account

4. Select the Google Ads account (customer ID) you want to connect

5. Configure which audiences to sync (e.g., all identified visitors, ICP-matched only)

6. Save and enable the integration

Audience Syncing

Bullseye creates and maintains audiences in Google Ads based on your identified visitors. Audiences are built from hashed email addresses and can be used for:

• Remarketing — Show ads to visitors who have been identified on your website

• Similar audiences — Let Google build lookalike audiences from your visitor list

• Customer Match — Target or exclude specific visitors in search and display campaigns

Audiences are updated automatically as new visitors are identified and as visitors fall outside your retention window.

Retargeting Based on ICP Scores

You can create separate audiences for visitors who match your Ideal Customer Profile (ICP). This allows you to:

• Prioritize high-fit visitors — Run dedicated campaigns for visitors with high ICP scores

• Adjust bids — Increase bids for ICP-matched visitors in your existing campaigns

• Exclude low-fit visitors — Reduce spend on visitors who do not match your ICP

Configure ICP-based audience segments in the integration settings. Bullseye will maintain separate audiences (e.g., "All Identified Visitors" and "ICP Matched Visitors") in Google Ads.

Campaign Targeting

Once audiences are synced:

1. In Google Ads, go to Tools & Settings > Shared library > Audience manager

2. Confirm your Bullseye audiences appear under Customer Match

3. Add the audiences to your campaigns as remarketing or customer match targets

4. Use audience signals for Performance Max or Discovery campaigns

Audiences typically populate within 24–48 hours after the first sync. Minimum audience size requirements apply per Google Ads policy.

Disconnecting

To disconnect Google Ads:

1. Go to Settings > Integrations

2. Find Google Ads and click Disconnect

3. Confirm the action

Disconnecting stops audience sync. Existing audiences in Google Ads remain but will no longer be updated by Bullseye.