Configure Your ICP
An Ideal Customer Profile (ICP) defines the types of visitors that matter most to your business. Bullseye uses your ICP to automatically score and filter incoming visitors, so your team can focus on high-value prospects.
What is an ICP?
An ICP is a set of segmentation rules that describe your ideal prospect. When a visitor is identified, Bullseye evaluates them against your ICP rules and assigns a fit score. Visitors who match your criteria appear prominently in your dashboard and can be routed to the right sales rep.
Creating an ICP
Navigate to the ICPs section in your Bullseye dashboard
Click Create new ICP
Give your ICP a descriptive label (e.g., "Enterprise Decision Makers" or "Mid-Market Champions")
Define your segmentation rules
Set the priority order if you have multiple ICPs
Activate the ICP to start scoring visitors
Available Filter Criteria
Firmographic Filters
Industry
Target or exclude specific industries (e.g., Technology, Financial Services)
Company size
Employee count ranges: 1–10, 11–50, 51–200, 201–500, 501–1,000, 1,001–5,000, 5,000+
Company location
Country, region, city, or postal code
Person Filters
Job title
Target or exclude visitors by job title keywords
LinkedIn profile
Require or exclude visitors with a LinkedIn profile
Behavioral Filters
Traffic source domain
Filter by referrer domain
UTM parameters
Source, medium, campaign, term, content
Pages visited
Path contains, equals, or starts with a value
Page view count
Minimum or maximum page views
Session count
Number of sessions
Recency
Last seen within N days
Location Filters
Country
Visitor's country
Region/state
Visitor's region or state
City
Visitor's city
Priority-Based Evaluation
If you create multiple ICPs, Bullseye evaluates visitors against them in priority order. The first ICP that matches determines the visitor's fit. Use priority to rank your profiles — for example, "Enterprise Decision Makers" (priority 1) before "Mid-Market Champions" (priority 2).
Tip: Start with one ICP that captures your core ideal customer. Add more ICPs later as you refine your targeting.
Activating Your ICP
After defining your rules, activate the ICP to start scoring visitors. Inactive ICPs do not affect visitor scoring. You can edit, reorder, or deactivate ICPs at any time.
ICP Availability
ICP and persona filtering is available on Growth plans and above. If you're on a Starter plan or free trial, you can still identify visitors; ICP scoring requires an upgrade.
Next Step
Once your ICP is configured and active, proceed to Verify Your Installation to confirm everything is working and view your first identified visitors.
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