# Configure Your ICP

An Ideal Customer Profile (ICP) defines the types of visitors that matter most to your business. Bullseye uses your ICP to automatically score and filter incoming visitors, so your team can focus on high-value prospects.

## What is an ICP?

An ICP is a set of segmentation rules that describe your ideal prospect. When a visitor is identified, Bullseye evaluates them against your ICP rules and assigns a fit score. Visitors who match your criteria appear prominently in your dashboard and can be routed to the right sales rep.

## Creating an ICP

1. Navigate to the **ICPs** section in your Bullseye dashboard
2. Click **Create new ICP**
3. Give your ICP a descriptive label (e.g., "Enterprise Decision Makers" or "Mid-Market Champions")
4. Define your segmentation rules
5. Set the priority order if you have multiple ICPs
6. Activate the ICP to start scoring visitors

## Available Filter Criteria

### Firmographic Filters

| Criterion            | Description                                                                         |
| -------------------- | ----------------------------------------------------------------------------------- |
| **Industry**         | Target or exclude specific industries (e.g., Technology, Financial Services)        |
| **Company size**     | Employee count ranges: 1–10, 11–50, 51–200, 201–500, 501–1,000, 1,001–5,000, 5,000+ |
| **Company location** | Country, region, city, or postal code                                               |

### Person Filters

| Criterion            | Description                                         |
| -------------------- | --------------------------------------------------- |
| **Job title**        | Target or exclude visitors by job title keywords    |
| **LinkedIn profile** | Require or exclude visitors with a LinkedIn profile |

### Behavioral Filters

| Criterion                 | Description                                   |
| ------------------------- | --------------------------------------------- |
| **Traffic source domain** | Filter by referrer domain                     |
| **UTM parameters**        | Source, medium, campaign, term, content       |
| **Pages visited**         | Path contains, equals, or starts with a value |
| **Page view count**       | Minimum or maximum page views                 |
| **Session count**         | Number of sessions                            |
| **Recency**               | Last seen within N days                       |

### Location Filters

| Criterion        | Description               |
| ---------------- | ------------------------- |
| **Country**      | Visitor's country         |
| **Region/state** | Visitor's region or state |
| **City**         | Visitor's city            |

## Priority-Based Evaluation

If you create multiple ICPs, Bullseye evaluates visitors against them in priority order. The first ICP that matches determines the visitor's fit. Use priority to rank your profiles — for example, "Enterprise Decision Makers" (priority 1) before "Mid-Market Champions" (priority 2).

> **Tip:** Start with one ICP that captures your core ideal customer. Add more ICPs later as you refine your targeting.

## Activating Your ICP

After defining your rules, activate the ICP to start scoring visitors. Inactive ICPs do not affect visitor scoring. You can edit, reorder, or deactivate ICPs at any time.

## ICP Availability

ICP and persona filtering is available on **Growth** plans and above. If you're on a Starter plan or free trial, you can still identify visitors; ICP scoring requires an upgrade.

## Next Step

Once your ICP is configured and active, proceed to [Verify Your Installation](/getting-started/verify-installation.md) to confirm everything is working and view your first identified visitors.


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