ICP Filtering
Ideal Customer Profile (ICP) filtering lets you define who your ideal visitors are and automatically score and filter them. Bullseye evaluates every identified visitor against your ICP rules so your team can focus on the prospects that matter most.
Filter Categories
Firmographic Filters
Target visitors based on company attributes:
| Filter | Description |
|---|---|
| Industry | Match visitors by company industry |
| Company size | Employee count ranges: 1-10, 11-50, 51-200, 201-500, 501-1,000, 1,001-5,000, 5,000+ |
| Company location | Country, region, city, or postal code |
Person Filters
Target visitors based on individual attributes:
| Filter | Description |
|---|---|
| Job title | Match by job title (e.g., VP, Director, Manager) |
| LinkedIn profile | Require or exclude visitors with a LinkedIn profile |
Behavioral Filters
Target visitors based on how they interact with your site:
| Filter | Description |
|---|---|
| Traffic source domain | Domain that referred the visitor |
| UTM parameters | source, medium, campaign, term, content |
| Pages visited | Match by URL (contains, equals, starts with) |
| Page view count | Minimum or maximum page views |
| Session count | Minimum or maximum sessions |
| Recency | Last seen within N days |
Location Filters
Target visitors by geographic location:
| Filter | Description |
|---|---|
| Country | Visitor’s country |
| Region/state | Visitor’s state or region |
| City | Visitor’s city |
Segmentation Rules
ICP rules use flexible conditions. You can:
- Combine multiple criteria with AND/OR logic
- Set numeric ranges (e.g., employee count 51-200)
- Use text matching (contains, equals, starts with)
- Exclude certain segments (e.g., exclude job titles containing “Student”)
Priority-Based Evaluation
You can create multiple ICPs (e.g., “Enterprise Decision Makers,” “Mid-Market Champions”) and assign priorities. Bullseye evaluates visitors against each ICP in priority order. A visitor may match more than one ICP; the highest-priority match determines their primary classification.
How Scores Work
Visitors receive an ICP fit score based on how well they match your rules. Higher scores indicate stronger fit. Use this score to:
- Sort and filter the Visitors list
- Prioritize outreach
- Route leads to the right sales rep
- Build Lists of high-fit prospects
Configuring Your ICP
- Go to ICPs in the sidebar
- Create or edit an ICP
- Add rules from the filter categories above
- Set priority if you have multiple ICPs
- Save - new and existing visitors are evaluated automatically
For step-by-step setup, see Configure Your ICP.