ICP Filtering

Ideal Customer Profile (ICP) filtering lets you define who your ideal visitors are and automatically score and filter them. Bullseye evaluates every identified visitor against your ICP rules so your team can focus on the prospects that matter most.

Filter Categories

Firmographic Filters

Target visitors based on company attributes:

Filter	Description
Industry	Match visitors by company industry
Company size	Employee count ranges: 1-10, 11-50, 51-200, 201-500, 501-1,000, 1,001-5,000, 5,000+
Company location	Country, region, city, or postal code

Person Filters

Target visitors based on individual attributes:

Filter	Description
Job title	Match by job title (e.g., VP, Director, Manager)
LinkedIn profile	Require or exclude visitors with a LinkedIn profile

Behavioral Filters

Target visitors based on how they interact with your site:

Filter	Description
Traffic source domain	Domain that referred the visitor
UTM parameters	source, medium, campaign, term, content
Pages visited	Match by URL (contains, equals, starts with)
Page view count	Minimum or maximum page views
Session count	Minimum or maximum sessions
Recency	Last seen within N days

Location Filters

Target visitors by geographic location:

Filter	Description
Country	Visitor's country
Region/state	Visitor's state or region
City	Visitor's city

Segmentation Rules

ICP rules use flexible conditions. You can:

• Combine multiple criteria with AND/OR logic

• Set numeric ranges (e.g., employee count 51-200)

• Use text matching (contains, equals, starts with)

• Exclude certain segments (e.g., exclude job titles containing "Student")

Priority-Based Evaluation

You can create multiple ICPs (e.g., "Enterprise Decision Makers," "Mid-Market Champions") and assign priorities. Bullseye evaluates visitors against each ICP in priority order. A visitor may match more than one ICP; the highest-priority match determines their primary classification.

How Scores Work

Visitors receive an ICP fit score based on how well they match your rules. Higher scores indicate stronger fit. Use this score to:

• Sort and filter the Visitors list

• Prioritize outreach

• Route leads to the right sales rep

• Build Lists of high-fit prospects

Configuring Your ICP

1. Go to ICPs in the sidebar

2. Create or edit an ICP

3. Add rules from the filter categories above

4. Set priority if you have multiple ICPs

5. Save — new and existing visitors are evaluated automatically

For step-by-step setup, see Configure Your ICP.