Lists let you organize identified visitors into groups for targeted outreach, CRM sync, and reporting. Create lists manually, build them from filters, or use auto-update rules to keep them current.

Creating Lists

You can create lists in several ways:

• Manual - Add visitors one by one
• Filter-based - Define criteria (ICP fit, company size, industry, visit count, etc.) and Bullseye populates the list with matching visitors
• Import - Import visitors from a CSV (when supported)

Auto-Update Lists

For filter-based lists, enable auto-update so the list stays current. When new visitors match your criteria, they are added automatically. When existing visitors no longer match, they are removed. This keeps your lists aligned with your ICP and engagement without manual maintenance.

Connecting to Integrations

Lists can connect to your CRM and marketing tools:

• HubSpot - Sync lists to HubSpot static or active lists
• Salesforce - Sync to Salesforce campaigns or reports
• Meta Ads / Google Ads - Auto-sync Lists as Custom Audiences / Customer Match from Integrations → Ad Targeting
• ChatGPT Ads - Export for ChatGPT Ads downloads an OpenAI-ready email_sha256 CSV to upload in Ads Manager (no auto-sync yet)
• Other integrations - Use webhooks or the API to push list changes to external systems

When Meta or Google is connected, adding or refreshing a list syncs to that ad account. ChatGPT Ads uses a one-click export instead.

Lead Lists

Lead lists are curated lists for sales outreach. They often combine:

• ICP match criteria
• Engagement thresholds (visit count, recency)
• Firmographic filters

Use lead lists to prioritize who your team should contact first and to segment outreach by persona or account type.

Managing Lists

• Edit - Change list name, description, or filter criteria
• Refresh - Manually refresh filter-based lists to pull in new matches
• Export for ChatGPT Ads - Download a hashed email CSV for ChatGPT Custom Audiences (guide)
• Export - Export list members to CSV for CRM/offline use (on Starter plans and above) - plaintext contact fields, not the ChatGPT hashed format
• Delete - Remove lists you no longer need (does not delete the visitors themselves)