# Install the Tracking Pixel The Bullseye tracking pixel is a lightweight JavaScript snippet that loads asynchronously and does not impact page load performance. Add it to your website to start identifying visitors. ## Before You Begin 1. Log in to 2. Navigate to your organization's visitor tracking or setup section 3. Copy the JavaScript snippet from your dashboard — it includes your unique pixel API key ## Installation Methods ### Direct HTML Paste the script tag directly into your HTML, inside the `` section and before the closing `` tag: ```html Your Website ``` Replace `YOUR_PIXEL_API_KEY` with the API key from your Bullseye dashboard. ### Google Tag Manager If you use Google Tag Manager (GTM), add Bullseye as a custom HTML tag: 1. In GTM, create a new **Custom HTML** tag 2. Paste the Bullseye script tag into the HTML field 3. Set the trigger to **All Pages** (or the pages where you want to track visitors) 4. Save and publish your container ```html ``` > **Tip:** Use the same trigger configuration as your other analytics tags to ensure consistent coverage across your site. ### React / Next.js For React or Next.js applications, add the script to your root layout or `_document` component so it loads on every page. **Next.js (App Router):** Add the script to `app/layout.tsx`: ```tsx export default function RootLayout({ children }: { children: React.ReactNode }) { return (