Branding

Partners can apply their own brand identity across the Bullseye platform and tracking pixel. When your clients use the platform or view the tracking script, they see your logo, colors, and company name instead of Bullseye's.

Overview

Custom branding ensures a consistent experience for your clients. They interact with your brand from the moment they install the pixel to when they view the dashboard. Branding is configured at the partner level and applies to all sub-organizations under your account.

Branding Elements

Element	Description
Logo	Your company logo, displayed in the dashboard and tracking pixel UI
Primary color	Main brand color (hex format)
Secondary color	Accent color (hex format)
Company name	Your company or product name

Configuring Branding

Update your branding with PUT /partner/branding:

{
  "logoUrl": "https://your-domain.com/logo.png",
  "primaryColor": "#1a1a2e",
  "secondaryColor": "#16213e",
  "companyName": "Your Agency Name"
}

Field	Format	Notes
logoUrl	HTTPS URL	Must be publicly accessible. Use a square or wide logo for best display. Can be null to remove.
primaryColor	Hex (e.g., #1a1a2e)	Six-character hex code including the # prefix
secondaryColor	Hex (e.g., #16213e)	Six-character hex code including the # prefix
companyName	String	Required, 1–255 characters

Where Branding Appears

Platform

When your clients log in to the Bullseye dashboard (if they have access), they see:

• Your logo in the header and sidebar

• Your company name in the navigation and footer

• Your primary and secondary colors in buttons, links, and accents

Tracking Pixel

The tracking pixel can display your branding in visitor-facing elements, such as:

• Identification toasts or overlays (if enabled)

• Script-loaded UI components that show your logo and colors

The exact placement depends on how the pixel is configured for each sub-organization.

Script Configuration

GET /partner/script-config returns your current script configuration, including:

• companyName — Your configured company name

• slug — Your partner slug used in script URLs

• scriptDomain — Your custom domain (if set) or the default Bullseye domain

• scriptDomainVerified — Whether the custom domain has been verified

Use this endpoint to build the correct script tag for your clients.

Color Guidelines

• Use hex format: # followed by six hexadecimal characters (e.g., #FF5733)

• Ensure sufficient contrast between primary and secondary colors for readability

• Test how colors appear in both light and dark contexts if your dashboard supports themes

Logo Guidelines

• Use a high-resolution image (at least 200x200 pixels recommended)

• PNG or SVG format with transparent background works best

• Host the image on a reliable, HTTPS-enabled URL

• Avoid very wide or very tall aspect ratios; square or moderately wide logos display best