Each identified visitor has a dedicated profile page that brings together contact details, company information, browsing history, and engagement metrics in one place.

What You’ll See

Contact Details

• Full name
• Work email address
• Job title
• LinkedIn profile URL
• Location (city, state, country)
• Profile image when available
• Phone number (B2B only) - direct dial when unlocked through phone enrichment; see Phone reveal below

Phone reveal (B2B)

On B2B (plus_employee) organizations, visitors with a LinkedIn URL can have a direct dial unlocked:

• Manual reveal - Click Reveal phone (5 credits) on the full profile page or the visitor sheet. A confirmation dialog explains billing before the search starts. The UI polls every ~5 seconds until the search completes.
• Auto-reveal - Enable Phone enrichment under Identify Settings (default off). Bullseye starts a search automatically after identification when the visitor has LinkedIn and you have at least 5 identification credits available.

Billing: 5 identification credits only when a phone is found. not_found lookups are free and cannot be retried. After error or expiry, one retry is allowed.

Statuses shown in the UI: ongoing, found, not_found, error.

Company Information

• Company name
• Industry
• Employee count
• Company location
• Other firmographic data

Pageview History Timeline

A chronological timeline of every page the visitor viewed across their sessions:

• Landing page and entry page
• Each page visited during the session
• Exit page
• Session timestamps
• Referrer information
• UTM parameters (source, medium, campaign, term, content)
• Device type
• Geographic location (country, region, city)
• IP intelligence: ISP, ASN, connection type, and flags for hosting/datacenter (is_hosting) and anonymized traffic (is_anonymous)

This timeline helps you understand what content resonated and where the visitor is in their buying journey.

Session Data

• Number of sessions
• Total page views
• First seen and last seen dates
• Visit recency
• Network signals - isp, asn, connectionType, isHosting, isAnonymous (API uses camelCase; webhooks use snake_case)

ICP Match Status

Whether the visitor matches your configured Ideal Customer Profile, along with their fit score and which ICP rules they satisfied.

Engagement Metrics

• Visit count
• Page view count
• Recency of last visit

Using Visitor Profiles

Visitor profiles are designed for:

• Sales outreach - Use contact details and pageview history to craft personalized messages
• Lead qualification - Check ICP fit and engagement metrics before prioritizing
• Intent signals - See which pages they visited (e.g., pricing, features, case studies) to gauge interest
• Account research - Combine visitor and company data for account-based strategies

Accessing Profiles

• From the Visitors list (sidebar), click any visitor row to open their profile
• Use Search and Filtering to find specific visitors, then open their profiles
• From a Company Profile, click any visitor to view their individual profile