Data Collected
Bullseye collects data to identify individual visitors to your website and provide actionable insights for your sales and marketing teams. This page describes all data collected per visitor, organized by category.
Person Data
Person data identifies the individual contact visiting your site.
First name
Visitor's first name
Display in visitor profiles, lists, and exports; personalization
Last name
Visitor's last name
Display in visitor profiles, lists, and exports; personalization
Work email address
Professional email address
Contact information for outreach; CRM sync; lead qualification
Job title
Current job title
ICP scoring; persona filtering; lead prioritization
LinkedIn URL
Profile URL on LinkedIn
Verification; enrichment; sales research
Location (city, state, country)
Geographic location
ICP filtering; territory routing; regional analytics
Profile image
Headshot or avatar
Visual identification in visitor profiles and lists
Person data is used to identify visitors, score them against your Ideal Customer Profile, route leads to the right reps, and sync to your CRM and marketing tools.
Company Data
Company data describes the organization the visitor works for.
Company name
Name of the employer
Company profiles; account-based views; CRM account matching
Industry
Industry or sector
ICP filtering; segmentation; lead scoring
Employee count
Company size
ICP filtering; company fit scoring
Company location
Headquarters or primary location
Territory assignment; regional filtering
Company data helps you understand which accounts are visiting, prioritize high-fit companies, and align outreach with your Ideal Customer Profile.
Behavioral Data
Behavioral data captures how the visitor interacts with your website.
Pages visited with timestamps
URLs and visit times
Pageview history; intent signals; content engagement
Landing page
First page viewed in a session
Entry point analysis; campaign attribution
Entry page
First page in a visit
Session context; funnel analysis
Exit page
Last page viewed before leaving
Session context; drop-off analysis
Session duration
Time spent on site
Engagement scoring; lead prioritization
Visit count
Number of visits
Recency and frequency; lead scoring
Referrer URL
Source of the visit
Traffic source analysis; attribution
UTM parameters
source, medium, campaign, term, content
Campaign attribution; marketing ROI
Device type
Desktop, mobile, tablet
Device analytics; experience optimization
Geographic location
Location derived from visit
Regional analytics; territory insights
Behavioral data powers pageview history, session analytics, campaign attribution, and intent-based lead scoring. It helps your team understand what content visitors viewed and how engaged they were.
Data Retention
Data retention varies by plan and configuration. Contact [email protected] for details on retention policies for your organization.
Data Deletion
You can request deletion of visitor data through your organization settings or by contacting support. We honor deletion requests in accordance with our Privacy Policy and applicable regulations.
Questions
For questions about data collection or usage, contact [email protected] or review our Privacy Policy.
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