Bullseye collects data to identify individual visitors to your website and provide actionable insights for your sales and marketing teams. This page describes all data collected per visitor, organized by category.

Person Data

Person data identifies the individual contact visiting your site.

Field	Description	How It’s Used
First name	Visitor’s first name	Display in visitor profiles, lists, and exports; personalization
Last name	Visitor’s last name	Display in visitor profiles, lists, and exports; personalization
Work email address	Professional email address	Contact information for outreach; CRM sync; lead qualification
Job title	Current job title	ICP scoring; persona filtering; lead prioritization
LinkedIn URL	Profile URL on LinkedIn	Verification; enrichment; sales research
Location (city, state, country)	Geographic location	ICP filtering; territory routing; regional analytics
Profile image	Headshot or avatar	Visual identification in visitor profiles and lists

Person data is used to identify visitors, score them against your Ideal Customer Profile, route leads to the right reps, and sync to your CRM and marketing tools.

Company Data

Company data describes the organization the visitor works for.

Field	Description	How It’s Used
Company name	Name of the employer	Company profiles; account-based views; CRM account matching
Industry	Industry or sector	ICP filtering; segmentation; lead scoring
Employee count	Company size	ICP filtering; company fit scoring
Company location	Headquarters or primary location	Territory assignment; regional filtering

Company data helps you understand which accounts are visiting, prioritize high-fit companies, and align outreach with your Ideal Customer Profile.

Behavioral Data

Behavioral data captures how the visitor interacts with your website.

Field	Description	How It’s Used
Pages visited with timestamps	URLs and visit times	Pageview history; intent signals; content engagement
Landing page	First page viewed in a session	Entry point analysis; campaign attribution
Entry page	First page in a visit	Session context; funnel analysis
Exit page	Last page viewed before leaving	Session context; drop-off analysis
Session duration	Time spent on site	Engagement scoring; lead prioritization
Visit count	Number of visits	Recency and frequency; lead scoring
Referrer URL	Source of the visit	Traffic source analysis; attribution
UTM parameters	source, medium, campaign, term, content	Campaign attribution; marketing ROI
Device type	Desktop, mobile, tablet	Device analytics; experience optimization
Geographic location	Location derived from visit	Regional analytics; territory insights

Behavioral data powers pageview history, session analytics, campaign attribution, and intent-based lead scoring. It helps your team understand what content visitors viewed and how engaged they were.

Data Retention

Data retention varies by plan and configuration. Contact support@bullseye.so for details on retention policies for your organization.

Data Deletion

You can request deletion of visitor data through your organization settings or by contacting support. We honor deletion requests in accordance with our Privacy Policy and applicable regulations.

Questions

For questions about data collection or usage, contact support@bullseye.so or review our Privacy Policy.