Tracking Analytics

The Tracking Analytics dashboard provides insights into visitor identification performance, traffic patterns, and engagement trends over time.

What You'll See

Visitor Trends Over Time

Charts showing how identification volume changes over days, weeks, or months. Use these to:

• Spot growth or decline in identified visitors

• Correlate with marketing campaigns or site changes

• Plan capacity and credit usage

Identification Rates

Metrics on how effectively visitors are being identified:

• Percentage of visitors identified vs. anonymous

• Identification rate by traffic source

• Trends in identification success over time

Understanding identification rates helps you optimize tracking setup and identify gaps.

Traffic Sources

Breakdown of where your identified visitors come from:

• Referrer domains

• UTM source, medium, and campaign

• Direct vs. organic vs. paid

Use this to see which channels drive your best-fit visitors.

Top Pages

Which pages attract the most identified visitors:

• Most visited pages

• Entry pages (where visitors land)

• Exit pages (where visitors leave)

This helps you understand which content resonates and where to focus optimization.

Geographic Distribution

Where your identified visitors are located:

• By country

• By region or state

• By city (for high-volume areas)

Use geography for territory planning and localized campaigns.

Time Ranges

Analytics typically support custom date ranges and presets (e.g., last 7 days, last 30 days, this month, last quarter). Select the range that matches your reporting needs.

Using the Data

• Optimize identification — If rates drop, check pixel installation and traffic quality

• Inform marketing — Double down on channels that drive ICP matches

• Content strategy — Invest in pages that attract and engage your ideal visitors

• Territory planning — Use geography to align reps with high-opportunity regions