Meta Ads

Connect your Meta Ads account to Bullseye to sync identified visitor audiences to Facebook and Instagram for targeted advertising campaigns.

Overview

The Meta Ads integration enables you to:

• Sync visitor audiences -- Automatically push identified visitor audiences to Meta Ads

• Build lookalike audiences -- Create lookalike audiences from your highest-value visitors

• Retarget across platforms -- Reach visitors on both Facebook and Instagram with personalized ads

Setup

Prerequisites

• An active Meta Business Manager account

• A Meta Ads account connected to your Business Manager

• Admin access to your Bullseye organization

Connect Meta Ads

1. Navigate to Integrations in your Bullseye dashboard

2. Find Meta Ads and click Connect

3. Sign in to your Meta account when prompted

4. Authorize Bullseye to access your Ad Account

5. Select the Ad Account you want to sync audiences to

6. Confirm the connection

Audience Syncing

Once connected, Bullseye automatically syncs identified visitor audiences to Meta Ads as Custom Audiences.

How Syncing Works

1. Bullseye identifies visitors on your website

2. Visitor data (email, name) is hashed and matched to Meta profiles

3. Matched profiles are added to a Custom Audience in your Meta Ads account

4. The audience is updated continuously as new visitors are identified

Audience Types

Audience	Description
All identified visitors	Every visitor Bullseye identifies on your site
ICP-matched visitors	Only visitors matching your Ideal Customer Profile
High-intent visitors	Visitors with multiple sessions or high engagement

Lookalike Audiences

Use your Bullseye Custom Audiences as seed audiences to build lookalike audiences in Meta Ads:

1. Open Meta Ads Manager

2. Go to Audiences and click Create Audience

3. Select Lookalike Audience

4. Choose your Bullseye Custom Audience as the source

5. Select your target location and audience size (1-10%)

6. Create the audience

Lookalike audiences help you reach new prospects who share characteristics with your best-performing visitors.

Retargeting Campaigns

Build retargeting campaigns to re-engage identified visitors across Facebook and Instagram:

Recommended Campaign Strategies

Strategy	Target Audience	Goal
Awareness	All identified visitors	Stay top-of-mind with site visitors
Consideration	ICP-matched visitors	Drive engagement from ideal prospects
Conversion	High-intent visitors	Convert visitors who showed strong interest

Best Practices

• Segment your audiences -- Use ICP-matched audiences for higher-quality targeting rather than all visitors

• Exclude converted users -- Remove existing customers from retargeting campaigns

• Frequency caps -- Set frequency caps to avoid ad fatigue

• Creative variety -- Rotate ad creative to maintain engagement

• Cross-platform placement -- Enable both Facebook and Instagram placements for broader reach

Sync Status

Monitor the sync status of your Meta Ads integration from the Integrations page in your dashboard. The status indicates:

Status	Description
Active	Audiences are syncing normally
Syncing	An audience update is in progress
Error	An issue occurred during the last sync attempt
Disconnected	The integration needs to be reconnected

Troubleshooting

Issue	Resolution
Audience not updating	Check that the integration status is Active and your Meta account is connected
Low audience match rate	Meta requires sufficient data to match profiles; ensure visitors have valid email addresses
Permission error	Re-authorize the integration from the Integrations page
Ad Account not found	Verify the correct Ad Account is selected in Meta Business Manager