Plans & Credits
Bullseye uses credit-based pricing. Each identified visitor consumes one credit. Product features are included on every plan — you pick a tier for credits, seats, and (on Enterprise) embed/partner and security add-ons.
Plan Comparison
| Plan | Price | Monthly Credits | Overage Rate* | Team Seats |
|---|---|---|---|---|
| Free Trial | Free, no commitment | 200 (one-time) | N/A | 3 |
| Lite | 990/year) | ~200 | $0.60/credit | 2 |
| Starter | 1,790/year) | ~400 | $0.55/credit | 3 |
| Growth | 3,990/year) | ~1,000 | $0.48/credit | 5 |
| Scale | 6,990/year) | ~2,500 | $0.34/credit | 10 |
| Expansion | 9,990/year) | ~5,000 | $0.24/credit | 20 |
| Enterprise | Custom | 5,000+ | $0.18/credit | Unlimited |
* Overage rates shown are available for eligible accounts. By default, plans include a fixed monthly credit allotment; unused credits do not roll over, and identification pauses when the allotment is used. Pay-as-you-go overage may be enabled for accounts in good standing after a period of successful renewals. Contact us if you need higher volume.
Included on every plan
These ship on Lite through Enterprise (and on trial where noted):
- Person + company identification
- Contact Database (B2B identification) — about 100 free reveals per cycle (Enterprise: custom)
- Visitor phone reveal (5 identification credits, success-only)
- Ad audience sync (Meta, Google) and ChatGPT Ads export
- Native Automations
- CRM integrations (HubSpot, Salesforce, and more)
- Webhooks, Slack, and email alerts
- Advanced analytics and ICP filters
- Bulk CSV export
- Account API and organization webhooks
Enterprise only
These are Enterprise-only — not on Lite, Starter, Growth, Scale, or Expansion:
| Capability | Notes |
|---|---|
| Whitelabel / Partner API | Embed Bullseye in your product; sub-orgs, branding, custom domains. See Partner Program. |
| Enterprise security review | Formal security review as part of the contract |
| Single Sign-On (SSO) | Organization SSO |
| Priority support & SLA | Contracted response times |
| Dedicated onboarding | White-glove onboarding (dedicated TAM on volume contracts) |
| Contact Database reveals | Custom allotment instead of the ~100/cycle cap |
Contact sales for Enterprise. Self-serve plans use Start Trial.
Credit Mechanics
What Consumes a Credit
One credit is consumed each time Bullseye identifies a visitor on your website. Identification occurs when:
- A visitor lands on a page with your tracking pixel
- Bullseye’s matching engine successfully identifies the individual (name, email, company, etc.)
- The identification is attributed to your organization
What Does Not Consume a Credit
- Anonymous visitors who are not identified
- Page views from visitors already identified in the same session
- Internal traffic (if configured and excluded)
- Traffic from non-verified domains (if domain verification is enabled)
- Phone number searches that return
not_found(see below)
Phone number enrichment (B2B add-on)
For B2B organizations, revealing a visitor’s direct dial costs 5 identification credits only when a phone is found. Failed lookups (not_found) are free and cannot be retried. Enable automatic enrichment under Identify Settings → Phone enrichment (default off), or use the manual “Reveal phone” control on the visitor profile.
Phone unlocks are gated per organization via phone_number_access — CSV export and list APIs only include phone_number after unlock.
Monthly Allocation
Credits reset at the start of each billing cycle. Unused credits do not roll over. By default, each plan is a hard monthly allotment — when credits reach zero, identification pauses until the next cycle (or until you upgrade).
Overage
Overage is optional and eligibility-based, not automatic or self-serve. By default, plans do not bill extra identifications beyond your allotment. For eligible accounts in good standing after a period of successful renewals, pay-as-you-go overage may be enabled so additional identifications continue at the reference overage rate for your plan. Contact us if you need higher volume.
Annual Pricing Discount
Paying annually saves approximately 2 months of fees. Annual prices are shown in parentheses in the plan comparison table. To switch to annual billing:
- Go to Settings > Billing
- Click Change plan or Billing cycle
- Select Annual and confirm
Your new billing cycle starts immediately. Refunds for the unused portion of monthly plans are not provided when switching to annual.
Choosing a Plan
- Free Trial — 200 one-time credits to evaluate Bullseye. No credit card required.
- Lite — Solo founders and small teams. Lowest monthly price; 2 seats, ~200 credits.
- Starter — Seed-stage SaaS and micro-agencies. 3 seats, ~400 credits.
- Growth — Most popular for Series-A GTM pods. 5 seats, ~1,000 credits.
- Scale — Mid-market sales orgs. 10 seats, ~2,500 credits.
- Expansion — RevOps and large agencies. 20 seats, ~5,000 credits.
- Enterprise — 5,000+ credits, unlimited seats, Partner API / whitelabel, SSO, security review, SLA, and dedicated onboarding.
See Manage Your Subscription for how to upgrade, downgrade, or change your plan.