Plans & Credits
Bullseye uses credit-based pricing. Each identified visitor consumes one credit. All plans include the core visitor identification feature. This page provides a full comparison of plans, credit mechanics, and pricing.
Plan Comparison
| Plan | Price | Monthly Credits | Overage Rate* | Team Members | Key Features |
|---|---|---|---|---|---|
| Free Trial | Free, no commitment | 200 (one-time) | N/A | 3 | Core visitor identification, basic dashboard |
| Lite | 990/year) | 200 | $0.60/credit | 2 | Core visitor identification |
| Starter | 1,790/year) | 400 | $0.55/credit | 3 | Bulk CSV export, page-history view |
| Growth | 3,990/year) | 1,000 | $0.48/credit | 5 | ICP and persona filters, HubSpot sync |
| Scale | 6,990/year) | 2,500 | $0.34/credit | 10 | REST API, Salesforce, webhooks, SSO |
| Expansion | 9,990/year) | 5,000 | $0.24/credit | 20 | Priority enrichment, dedicated CSM, all CRM integrations |
| Enterprise | Custom | Custom | $0.18/credit | Unlimited | SLA, dedicated TAM, volume contract, white-glove onboarding |
* Overage rates shown are available for eligible accounts. By default, plans include a fixed monthly credit allotment; unused credits do not roll over, and identification pauses when the allotment is used. Pay-as-you-go overage may be enabled for accounts in good standing after a period of successful renewals. Contact us if you need higher volume.
Credit Mechanics
What Consumes a Credit
One credit is consumed each time Bullseye identifies a visitor on your website. Identification occurs when:
- A visitor lands on a page with your tracking pixel
- Bullseye’s matching engine successfully identifies the individual (name, email, company, etc.)
- The identification is attributed to your organization
What Does Not Consume a Credit
- Anonymous visitors who are not identified
- Page views from visitors already identified in the same session
- Internal traffic (if configured and excluded)
- Traffic from non-verified domains (if domain verification is enabled)
- Phone number searches that return
not_found(see below)
Phone number enrichment (B2B add-on)
For B2B (plus_employee) organizations, revealing a visitor’s direct dial costs 5 identification credits only when a phone is found. Failed lookups (not_found) are free and cannot be retried. Enable automatic enrichment under Identify Settings → Phone enrichment (default off), or use the manual “Reveal phone” control on the visitor profile.
Phone unlocks are gated per organization via phone_number_access - CSV export and list APIs only include phone_number after unlock.
Monthly Allocation
Credits reset at the start of each billing cycle. Unused credits do not roll over. By default, each plan is a hard monthly allotment — when credits reach zero, identification pauses until the next cycle (or until you upgrade).
Overage
Overage is optional and eligibility-based, not automatic or self-serve. By default, plans do not bill extra identifications beyond your allotment. For eligible accounts in good standing after a period of successful renewals, pay-as-you-go overage may be enabled so additional identifications continue at the reference overage rate for your plan. Contact us if you need higher volume.
Annual Pricing Discount
Paying annually saves approximately 2 months of fees. Annual prices are shown in parentheses in the plan comparison table. To switch to annual billing:
- Go to Settings > Billing
- Click Change plan or Billing cycle
- Select Annual and confirm
Your new billing cycle starts immediately. Refunds for the unused portion of monthly plans are not provided when switching to annual.
Choosing a Plan
- Free Trial - 200 one-time credits to evaluate Bullseye. No credit card required.
- Lite - For solo founders and small teams. Core visitor identification at the lowest monthly price.
- Starter - For seed-stage SaaS companies and micro-agencies. Includes CSV export and page-history view.
- Growth - Most popular. Adds ICP and persona filters plus HubSpot sync. Best for Series-A GTM pods.
- Scale - For mid-market sales organizations. Adds REST API, Salesforce, webhooks, and SSO.
- Expansion - For RevOps teams and large agencies. Includes priority enrichment, dedicated CSM, and all CRM integrations.
- Enterprise - For organizations needing 5,000+ credits per month. Custom volume, SLA, dedicated Technical Account Manager, and white-glove onboarding.
See Manage Your Subscription for how to upgrade, downgrade, or change your plan.