Manage Your Subscription
This guide covers how to upgrade, downgrade, access the billing portal, cancel your subscription, and understand overage charges.
Upgrading Your Plan
To upgrade to a higher plan:
Log in to the Bullseye dashboard
Go to Settings > Billing
Click Upgrade plan or Change plan
Select the plan you want
Confirm the change
Upgrades take effect immediately. You will be charged a prorated amount for the remainder of the current billing period. Your next full invoice will reflect the new plan price.
Upgrading gives you access to more credits, additional team seats, and plan-specific features (e.g., HubSpot on Growth, Salesforce and webhooks on Scale).
Downgrading Your Plan
To downgrade to a lower plan:
Go to Settings > Billing
Click Change plan
Select the lower plan
Confirm the change
Downgrades take effect at the end of your current billing period. You retain access to your current plan's features and credits until that date. After the downgrade:
Your credit allocation decreases to the new plan's limit
Features not included on the lower plan (e.g., HubSpot, Salesforce, webhooks) are disabled
Team members in excess of the new plan's limit may lose access; remove users before the downgrade if needed
No refund is issued for the unused portion of your current plan when downgrading.
Billing Portal
The billing portal lets you manage payment methods, view invoices, and update billing details.
Go to Settings > Billing
Click Manage billing or Billing portal
From the portal you can:
Update your credit card or payment method
View and download past invoices
Update your billing address
Change your billing email
The billing portal is powered by Stripe. Your payment information is stored securely and never shared with Bullseye beyond what is needed for billing.
Cancellation
To cancel your subscription:
Go to Settings > Billing
Click Cancel subscription or Manage billing
Follow the prompts to confirm cancellation
Cancellation takes effect at the end of your current billing period. You retain access until that date. After cancellation:
Your account moves to a restricted state
Visitor identification stops
You can export your data before access ends
To resume service, you will need to subscribe again
If you cancel during a free trial, no charges are applied. For paid plans, no refund is issued for the unused portion of the billing period.
Overage Charges
When you exceed your monthly credit allocation, overage charges apply. Overage is:
Billed automatically — Charged to your payment method on file
Prorated — You pay only for the credits you use beyond your allocation
Invoiced — Shown as a line item on your next invoice
Overage rates vary by plan. See Plans & Credits for the rate that applies to your plan.
To avoid unexpected overage:
Monitor your credit usage in the Bullseye dashboard
Set up usage alerts (if available for your plan)
Upgrade your plan if you consistently exceed your allocation
Configure domain verification to ensure only intended traffic is credited
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