Platform Overview
Bullseye is a person-level website visitor identification platform. It reveals the individual contacts visiting your website — not just anonymous companies — so your sales and marketing teams can engage with real prospects who have already shown intent.
Key Capabilities
Identify individual contacts with rich profile data: name, email, job title, company, LinkedIn, location, and profile image
Define your Ideal Customer Profile with flexible segmentation rules to automatically score and filter visitors
See the complete browsing journey for every identified visitor: landing page, pages visited, exit page, timestamps, referrer, UTM parameters
Automatically direct identified visitors to the right sales representative based on routing rules
Receive instant notifications when visitors are identified, with signed payloads
Bulk export visitor data for offline analysis or import into other tools (Starter plans and above)
Platform Pages
Central hub with overview cards: total visitors, new visitors today/this week, ICP matches, credit usage
List of identified visitors with search and filtering
Individual visitor details, company info, pageview history, session data, ICP match status
Companies that have visited your site, with company profiles and visitor lists
Company details and all visitors from that company
Create and manage visitor lists with filters, auto-update, and integration sync
Curated lists for sales outreach
Configure Ideal Customer Profile rules and priorities
Configure identification preferences
Connect CRM, ad platforms, and webhooks
Configure lead routing rules
Visitor trends, identification rates, traffic sources, top pages
Organization settings and billing
Personal settings and preferences
Global search across visitors and companies
Next Steps
Get started — Set up your organization and tracking pixel
Configure your ICP — Define who your ideal visitors are
Connect integrations — Sync data to your CRM and tools
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