# Platform Overview

Bullseye is a person-level website visitor identification platform. It reveals the individual contacts visiting your website — not just anonymous companies — so your sales and marketing teams can engage with real prospects who have already shown intent.

## Key Capabilities

| Feature                                                       | Description                                                                                                                                  |
| ------------------------------------------------------------- | -------------------------------------------------------------------------------------------------------------------------------------------- |
| [Visitor Identification](/platform/visitor-identification.md) | Identify individual contacts with rich profile data: name, email, job title, company, LinkedIn, location, and profile image                  |
| [ICP Filtering](/platform/icp-filtering.md)                   | Define your Ideal Customer Profile with flexible segmentation rules to automatically score and filter visitors                               |
| [Pageview History](/platform/pageview-history.md)             | See the complete browsing journey for every identified visitor: landing page, pages visited, exit page, timestamps, referrer, UTM parameters |
| [Lead Routing](/platform/lead-routing.md)                     | Automatically direct identified visitors to the right sales representative based on routing rules                                            |
| [Real-Time Webhooks](/integrations/webhooks.md)               | Receive instant notifications when visitors are identified, with signed payloads                                                             |
| [CSV Export](/platform/csv-export.md)                         | Bulk export visitor data for offline analysis or import into other tools (Starter plans and above)                                           |

## Platform Pages

| Page                                                      | Purpose                                                                                                  |
| --------------------------------------------------------- | -------------------------------------------------------------------------------------------------------- |
| [Dashboard](/platform/dashboard.md)                       | Central hub with overview cards: total visitors, new visitors today/this week, ICP matches, credit usage |
| [Visitors](/platform/visitor-profiles.md)                 | List of identified visitors with search and filtering                                                    |
| [Visitor Profile](/platform/visitor-profiles.md)          | Individual visitor details, company info, pageview history, session data, ICP match status               |
| [Visiting Companies](/platform/companies.md)              | Companies that have visited your site, with company profiles and visitor lists                           |
| [Company Profile](/platform/companies.md)                 | Company details and all visitors from that company                                                       |
| [Lists](/platform/lists.md)                               | Create and manage visitor lists with filters, auto-update, and integration sync                          |
| [Lead Lists](/platform/lists.md)                          | Curated lists for sales outreach                                                                         |
| [ICPs](/platform/icp-filtering.md)                        | Configure Ideal Customer Profile rules and priorities                                                    |
| [Identify Settings](/platform/visitor-identification.md)  | Configure identification preferences                                                                     |
| [Integrations](/integrations/integrations.md)             | Connect CRM, ad platforms, and webhooks                                                                  |
| [Workflows](/platform/lead-routing.md)                    | Configure lead routing rules                                                                             |
| [Tracking Analytics](/platform/tracking-analytics.md)     | Visitor trends, identification rates, traffic sources, top pages                                         |
| [Organization Profile](/billing/organization-settings.md) | Organization settings and billing                                                                        |
| [User Profile](/platform/team-management.md)              | Personal settings and preferences                                                                        |
| [Search](/platform/search-and-filtering.md)               | Global search across visitors and companies                                                              |

## Next Steps

* [Get started](/getting-started/getting-started.md) — Set up your organization and tracking pixel
* [Configure your ICP](/platform/icp-filtering.md) — Define who your ideal visitors are
* [Connect integrations](/integrations/integrations.md) — Sync data to your CRM and tools


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