Platform Overview
Bullseye is a person-level website visitor identification platform. It reveals the individual contacts visiting your website - not just anonymous companies - so your sales and marketing teams can engage with real prospects who have already shown intent.
Key Capabilities
| Feature | Description |
|---|---|
| Visitor Identification | Identify individual contacts with rich profile data: name, email, job title, company, LinkedIn, location, and profile image |
| ICP Filtering | Define your Ideal Customer Profile with flexible segmentation rules to automatically score and filter visitors |
| Pageview History | See the complete browsing journey for every identified visitor: landing page, pages visited, exit page, timestamps, referrer, UTM parameters |
| Lead Routing | Automatically direct identified visitors to the right sales representative based on routing rules |
| Real-Time Webhooks | Receive instant notifications when visitors are identified, with signed payloads |
| CSV Export | Bulk export visitor data for offline analysis or import into other tools (Starter plans and above) |
Platform Pages
| Page | Purpose |
|---|---|
| Dashboard | Central hub with overview cards: total visitors, new visitors today/this week, ICP matches, credit usage |
| Visitors | List of identified visitors with search and filtering |
| Visitor Profile | Individual visitor details, company info, pageview history, session data, ICP match status |
| Visiting Companies | Companies that have visited your site, with company profiles and visitor lists |
| Company Profile | Company details and all visitors from that company |
| Lists | Create and manage visitor lists with filters, auto-update, and integration sync |
| Lead Lists | Curated lists for sales outreach |
| ICPs | Configure Ideal Customer Profile rules and priorities |
| Identify Settings | Configure identification preferences |
| Integrations | Connect CRM, ad platforms, and webhooks |
| Workflows | Configure lead routing rules |
| Tracking Analytics | Visitor trends, identification rates, traffic sources, top pages |
| Organization Profile | Organization settings and billing |
| User Profile | Personal settings and preferences |
| Search | Global search across visitors and companies |
Next Steps
- Get started - Set up your organization and tracking pixel
- Configure your ICP - Define who your ideal visitors are
- Connect integrations - Sync data to your CRM and tools