Dashboard
The dashboard is your central hub in Bullseye. It appears when you first log in and provides an at-a-glance view of your visitor identification performance and key metrics.
Overview Cards
The dashboard displays four primary metric cards:
Total Visitors Identified
The cumulative number of unique visitors identified across all time
New Visitors Today
Visitors identified in the current day
New Visitors This Week
Visitors identified in the current week
ICP Matches
Visitors who match your configured Ideal Customer Profile
Credit Usage
Your current identification credit consumption relative to your plan limit
These cards update in real time as new visitors are identified and help you track identification volume, growth trends, and how well your traffic aligns with your ICP.
Purpose
The dashboard serves as:
A quick health check — See at a glance whether identification is working and how many visitors you're capturing
A performance snapshot — Monitor daily and weekly trends without drilling into detailed reports
A credit monitor — Stay aware of your identification credit usage to avoid hitting plan limits
A launch point — Navigate to the Visitors list, Companies, Tracking Analytics, or other sections from the sidebar
What to Do Next
Review new visitors to prioritize outreach
Check ICP matches to focus on your best-fit prospects
Explore Tracking Analytics for deeper trends and insights
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