Dashboard
The dashboard is your central hub in Bullseye. It appears when you first log in and provides an at-a-glance view of your visitor identification performance and key metrics.
Overview Cards
The dashboard displays four primary metric cards:
| Card | Description |
|---|---|
| Total Visitors Identified | The cumulative number of unique visitors identified across all time |
| New Visitors Today | Visitors identified in the current day |
| New Visitors This Week | Visitors identified in the current week |
| ICP Matches | Visitors who match your configured Ideal Customer Profile |
| Credit Usage | Your current identification credit consumption relative to your plan limit |
These cards update in real time as new visitors are identified and help you track identification volume, growth trends, and how well your traffic aligns with your ICP.
Purpose
The dashboard serves as:
- A quick health check - See at a glance whether identification is working and how many visitors you’re capturing
- A performance snapshot - Monitor daily and weekly trends without drilling into detailed reports
- A credit monitor - Stay aware of your identification credit usage to avoid hitting plan limits
- A launch point - Navigate to the Visitors list, Companies, Tracking Analytics, or other sections from the sidebar
What to Do Next
- Review new visitors to prioritize outreach
- Check ICP matches to focus on your best-fit prospects
- Explore Tracking Analytics for deeper trends and insights