# Dashboard

The dashboard is your central hub in Bullseye. It appears when you first log in and provides an at-a-glance view of your visitor identification performance and key metrics.

## Overview Cards

The dashboard displays four primary metric cards:

| Card                          | Description                                                                |
| ----------------------------- | -------------------------------------------------------------------------- |
| **Total Visitors Identified** | The cumulative number of unique visitors identified across all time        |
| **New Visitors Today**        | Visitors identified in the current day                                     |
| **New Visitors This Week**    | Visitors identified in the current week                                    |
| **ICP Matches**               | Visitors who match your configured Ideal Customer Profile                  |
| **Credit Usage**              | Your current identification credit consumption relative to your plan limit |

These cards update in real time as new visitors are identified and help you track identification volume, growth trends, and how well your traffic aligns with your ICP.

## Purpose

The dashboard serves as:

* **A quick health check** — See at a glance whether identification is working and how many visitors you're capturing
* **A performance snapshot** — Monitor daily and weekly trends without drilling into detailed reports
* **A credit monitor** — Stay aware of your identification credit usage to avoid hitting plan limits
* **A launch point** — Navigate to the [Visitors](/platform/visitor-profiles.md) list, [Companies](/platform/companies.md), [Tracking Analytics](/platform/tracking-analytics.md), or other sections from the sidebar

## What to Do Next

* Review [new visitors](/platform/visitor-profiles.md) to prioritize outreach
* Check [ICP matches](/platform/icp-filtering.md) to focus on your best-fit prospects
* Explore [Tracking Analytics](/platform/tracking-analytics.md) for deeper trends and insights


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