After installing the tracking pixel and configuring your ICP, verify that everything is working correctly. This guide covers how to confirm the pixel fires, view your first identified visitors, and understand the dashboard.

Check That the Pixel Fires

Browser Developer Tools

1. Open your website in a browser
2. Open Developer Tools (F12 or right-click > Inspect)
3. Go to the Network tab
4. Reload the page
5. Filter or search for requests to bullseye.so or visitor-tracking

You should see a request to the Bullseye script endpoint. A successful response (200 status) indicates the pixel is loading correctly.

Bullseye Dashboard Verification

If your organization has the pixel verification feature:

1. Go to your visitor tracking or setup section in the Bullseye dashboard
2. Use the Verify pixel or similar button to run a check
3. The dashboard will confirm whether the Bullseye pixel was detected on your domain

Tip: Clear your browser cache and cookies, or use an incognito window, when testing to avoid cached scripts.

View Your First Identified Visitors

Once the pixel is installed and verified:

1. Navigate to the Visitors section in your Bullseye dashboard
2. Visit your own website from a different device or browser (or ask a colleague to visit)
3. Identified visitors typically appear within seconds to a few minutes

Bullseye processes only U.S. web traffic for compliance. Visitors from outside the U.S. may not be identified.

Understanding the Dashboard

Visitors List

The main visitors view shows:

• Name and contact info - Identified visitors with name, email, job title
• Company - Company name, industry, employee count
• ICP fit - How well the visitor matches your Ideal Customer Profile (if configured)
• Activity - Pages visited, session count, last seen

Filters and Search

Use the filters to narrow your view:

• ICP fit score
• Company (name, industry, size)
• Job title
• Domain visited
• Page path
• Visit count range

Visitor Profiles

Click a visitor to see their full profile, including:

• Complete pageview history
• Landing page, entry page, exit page
• Session timestamps
• Referrer and UTM parameters
• Device type and location

Next Steps

With your installation verified, you can:

Action	Description
Set up integrations	Connect HubSpot, Salesforce, or other CRMs to sync visitor data automatically
Export to CSV	Bulk export visitor lists for offline analysis or import into other tools
Configure webhooks	Receive real-time notifications when high-value visitors are identified
Refine your ICP	Adjust your ICP rules based on the visitors you’re seeing

Troubleshooting

No visitors appearing? Ensure your domain is verified in the Bullseye dashboard and that you’re testing with U.S. traffic. Identification can take a few minutes for new visitors.

Pixel not loading? Check that your domain is correctly added to the allowed/verified domains list. Ad blockers or strict content security policies may block the script.

Need help? Contact support@bullseye.so or visit the Help Center.