# Compliance

Bullseye maintains full compliance with major privacy regulations and follows industry-standard security practices. This page outlines our compliance posture and how we handle data.

## GDPR Compliance

Bullseye is fully compliant with the EU General Data Protection Regulation (GDPR). We:

* Process data lawfully, fairly, and transparently
* Collect only data necessary for the purposes of visitor identification
* Implement appropriate technical and organizational measures to protect personal data
* Support data subject rights where applicable
* Maintain records of processing activities

Because Bullseye processes only U.S. web traffic, the volume of EU data subjects is limited. For any applicable processing, we adhere to GDPR requirements.

## CCPA Compliance

Bullseye is fully compliant with the California Consumer Privacy Act (CCPA). We:

* Disclose the categories of personal information we collect
* Provide transparency about how data is used
* Honor consumer rights to know, delete, and opt out where applicable
* Do not sell personal information

Our [Data Collected](/data-and-privacy/data-collected.md) documentation provides a comprehensive list of the data we collect per visitor.

## U.S. Traffic Only

Bullseye processes only U.S. web traffic. This policy ensures:

* **Regulatory alignment** — We operate within a consistent regulatory framework
* **Compliance clarity** — Reduces complexity around cross-border data transfers
* **Intent focus** — U.S. traffic aligns with the typical B2B sales and marketing use case

Visitors from outside the United States are not identified or profiled by Bullseye.

## Opt-In Respect

Visitor opt-in permissions are respected at all times. We:

* Honor Do Not Track and similar signals where technically feasible
* Respect consent management platform (CMP) choices
* Do not override or bypass user privacy preferences
* Support integration with your existing consent workflows

If a visitor has opted out of tracking or identification, Bullseye does not process or store their personal data for identification purposes.

## Secure Data Handling

We follow industry-standard security practices to protect your data and the data of identified visitors.

### Encryption

* **Data in transit** — All API and web traffic uses TLS 1.2 or higher
* **Data at rest** — Sensitive data is encrypted using industry-standard encryption
* **Credentials** — API keys and authentication tokens are hashed and stored securely

### Access Control

* Role-based access controls limit who can access production data
* Multi-factor authentication is available for account access
* Audit logging tracks access to sensitive systems

### Infrastructure

* Hosting on trusted cloud providers with SOC 2 and related certifications
* Regular security assessments and monitoring
* Incident response procedures for potential security events

### Best Practices

* Principle of least privilege for data access
* Secure development practices for application code
* Regular dependency updates and vulnerability scanning

## Questions

For questions about compliance or data handling, contact <support@bullseye.so> or review our [Privacy Policy](https://bullseye.so/privacy).


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