Visitor Identification
Bullseye identifies individual people visiting your website - not just the companies they work for. This person-level identification is the foundation of the platform and what sets Bullseye apart from traditional visitor tools.
How It Works
When a visitor lands on your site, Bullseye’s tracking pixel captures anonymous signals. The platform’s AI-driven matching engine then correlates these signals with multiple enrichment sources to identify the individual contact. Identification typically happens within seconds of the visit.
Data Captured
For each identified visitor, Bullseye captures:
| Field | Description |
|---|---|
| Full name | First and last name |
| Work email | Primary business email address |
| Job title | Current role or position |
| Company name | Employer organization |
| Company details | Industry, size, location, and other firmographic data |
| LinkedIn profile URL | Direct link to their LinkedIn profile |
| Location | City, state, and country |
| Profile image | Headshot when available |
This rich profile data enables your team to reach out with personalized, informed outreach instead of cold guessing.
Person-Level vs. Company-Level
| Company-level identification | Person-level identification (Bullseye) |
|---|---|
| “Someone from Acme Corp visited" | "Jane Smith, VP of Marketing at Acme Corp, visited” |
| Reverse IP lookup only | AI-driven matching across multiple enrichment sources |
| No individual contact details | Name, email, job title, LinkedIn, and more |
| Guess which person to contact | Reach the exact person who showed intent |
Company-level tools tell you which organization visited. Bullseye tells you who visited - so you can follow up with the right person at the right time.
Identify Settings
Configure identification preferences in Identify Settings to control how visitors are matched and what data is prioritized.
Phone enrichment (B2B)
Available on B2B (plus_employee) organizations only:
| Setting | Default | Behavior |
|---|---|---|
| Auto-reveal phone numbers | Off | After identification, Bullseye automatically starts a phone number search for visitors with a LinkedIn URL. Skips when identification credits < 5. Never auto-retries not_found. |
| Manual reveal | Always on (B2B) | Use Reveal phone (5 credits) on the visitor profile or sheet |
Charges are 5 identification credits only when a phone is found. See Plans & Credits and Organization Settings.
Related
- Visitor Profiles - View full details for each identified visitor
- Pageview History - See what pages each visitor viewed
- ICP Filtering - Score and filter visitors by fit