# Visitor Identification

Bullseye identifies individual people visiting your website — not just the companies they work for. This person-level identification is the foundation of the platform and what sets Bullseye apart from traditional visitor tools.

## How It Works

When a visitor lands on your site, Bullseye's tracking pixel captures anonymous signals. The platform's AI-driven matching engine then correlates these signals with multiple enrichment sources to identify the individual contact. Identification typically happens within seconds of the visit.

## Data Captured

For each identified visitor, Bullseye captures:

| Field                    | Description                                           |
| ------------------------ | ----------------------------------------------------- |
| **Full name**            | First and last name                                   |
| **Work email**           | Primary business email address                        |
| **Job title**            | Current role or position                              |
| **Company name**         | Employer organization                                 |
| **Company details**      | Industry, size, location, and other firmographic data |
| **LinkedIn profile URL** | Direct link to their LinkedIn profile                 |
| **Location**             | City, state, and country                              |
| **Profile image**        | Headshot when available                               |

This rich profile data enables your team to reach out with personalized, informed outreach instead of cold guessing.

## Person-Level vs. Company-Level

| Company-level identification     | Person-level identification (Bullseye)                |
| -------------------------------- | ----------------------------------------------------- |
| "Someone from Acme Corp visited" | "Jane Smith, VP of Marketing at Acme Corp, visited"   |
| Reverse IP lookup only           | AI-driven matching across multiple enrichment sources |
| No individual contact details    | Name, email, job title, LinkedIn, and more            |
| Guess which person to contact    | Reach the exact person who showed intent              |

Company-level tools tell you which organization visited. Bullseye tells you *who* visited — so you can follow up with the right person at the right time.

## Identify Settings

Configure identification preferences in **Identify Settings** to control how visitors are matched and what data is prioritized. Settings may include identification source preferences and enrichment behavior.

## Related

* [Visitor Profiles](/platform/visitor-profiles.md) — View full details for each identified visitor
* [Pageview History](/platform/pageview-history.md) — See what pages each visitor viewed
* [ICP Filtering](/platform/icp-filtering.md) — Score and filter visitors by fit


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