Visitor Identification
Bullseye identifies individual people visiting your website — not just the companies they work for. This person-level identification is the foundation of the platform and what sets Bullseye apart from traditional visitor tools.
How It Works
When a visitor lands on your site, Bullseye's tracking pixel captures anonymous signals. The platform's AI-driven matching engine then correlates these signals with multiple enrichment sources to identify the individual contact. Identification typically happens within seconds of the visit.
Data Captured
For each identified visitor, Bullseye captures:
Full name
First and last name
Work email
Primary business email address
Job title
Current role or position
Company name
Employer organization
Company details
Industry, size, location, and other firmographic data
LinkedIn profile URL
Direct link to their LinkedIn profile
Location
City, state, and country
Profile image
Headshot when available
This rich profile data enables your team to reach out with personalized, informed outreach instead of cold guessing.
Person-Level vs. Company-Level
"Someone from Acme Corp visited"
"Jane Smith, VP of Marketing at Acme Corp, visited"
Reverse IP lookup only
AI-driven matching across multiple enrichment sources
No individual contact details
Name, email, job title, LinkedIn, and more
Guess which person to contact
Reach the exact person who showed intent
Company-level tools tell you which organization visited. Bullseye tells you who visited — so you can follow up with the right person at the right time.
Identify Settings
Configure identification preferences in Identify Settings to control how visitors are matched and what data is prioritized. Settings may include identification source preferences and enrichment behavior.
Related
Visitor Profiles — View full details for each identified visitor
Pageview History — See what pages each visitor viewed
ICP Filtering — Score and filter visitors by fit
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